Skoda - Reddit
Our clever planner Joe discovered that the unassuming Skoda Octavia was reaaaalllly popular on Reddit.
Specifically r/cartalkuk, the UK's biggest car community. And when I say really liked, I mean it came so recommended by them that it had meme status within the sub. Referred to as "Our lord and saviour" it was treated as the subreddits unofficial mascot.
As the most avid Redditor in the creative department I was pulled onto the team to see what we could do to leverage this fan love for the Octavia in time for the launch of the new model...
But when Reddit know way more about the Octavia than I do, I figured why not just let them do the campaign?
And fuck it, why not just let them build the car too?
I'm really proud of this campaign. It was super low budget and super hard work but the response - and more the importantly the results - were amazing. And we learnt a shit tonne about working with fandoms. Upvotes all round. (But especially upvotes for Joe and to our account man-turned-community-manager-turned-producer Lou for doing ALL the behind the scenes work in pulling it off.)